How a lighting brand lifted its MER from 6.5× to 9.3× in three months.

Elesi is a UK lighting brand and the country's number three electrical supply company. Being mostly online, they lean on paid advertising for revenue. We rebuilt their Google Ads and lifted their MER from 6.5× to 9.3× in three months.

Where they started

Elesi started with us in October 2023. They wanted a better return on ad spend and clearer insight into which products were working. Our audit showed they were leaving money on the table.

What we did

• Optimised the existing Google campaigns and built new ones around their best products
• Added Product Hero, a labelling tool that sorts products by performance, so budget went to the winners
• Product segmentation and budget allocation based on those labels
• Monthly promos through our dedicated Google strategy

In just three months, Elesi went from a 6.5× to a 9.3× MER, more revenue on less spend. The upside was already in their account. It took running it properly to pull it out. For a lot of brands, that same upside is sitting there right now.