How a women's supplement brand made the most of every promo on Meta.

Fit'N'Female is a Swiss women's supplement brand, made by women, for women. We ran their paid advertising on Meta, for new customers and repeat ones, so their promos worked harder alongside email marketing and the store kept selling in between.

Where they started

Fit'N'Female sells supplements that women reorder. They run promotions through the year. A promo brings a jump in sales, then it slows down until the next one. Our job was to make each promo work harder, and to keep the store selling in the weeks between them.

What we did

We used our Meta ads framework and built the whole approach around their promotions.

• Ran acquisition and retention on Meta as one system, with dedicated campaigns supporting the brand's own retention marketing
• Kept evergreen campaigns running between promos to build a warm audience for the next one
• Re-engaged and converted that audience the moment a promo went live

Why this worked

We keep client campaign numbers private, but the strategy is the part worth sharing.

When a brand runs regular promos, the weeks between them set up the result. We used the evergreen campaigns to build a warm audience and keep it ready. Some of those campaigns were profitable on their own. The others were there to open the door for the next promo. When a promo went live, we re-engaged that audience, and that is where the campaigns paid off. Because the product is something women reorder, the same Meta system kept bringing past customers back too.