How a startup mattress brand hit a 6× ROAS with paid ads and email.

Zoma is an American performance mattress brand built for athletes and active people. As a startup, it had a great product but no real marketing engine. We built one from the ground up across Meta, Google and Klaviyo, and reached a 6× ROAS.

Key results

6×

ROAS

35%

Of revenue from email

+10%

Average order value

Where they started

Zoma started with a strong product and little brand awareness. The goal was simple: drive revenue and scale profitably. We audited the accounts, found the biggest opportunities, and built their paid and email marketing from scratch.

What we did

Conversion-focused campaign structures on Meta and Google
More conversions from brand searches, fed by Meta exposure and their affiliate activity
Email flows and weekly campaigns to build trust between the brand and its customers
Creative consistency across Meta, Google and Klaviyo
A hybrid evergreen and promo content strategy

Paid and email as one system

Paid advertising brought new customers in. Email built trust and brought them back, and it now drives 35% of the brand's revenue.

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